National Association of Black Journalists
Digital Journalists Task Force
August 10, 2007
Bally Hotel
Las Vegas, Nevada
Express Yourself!:
Branding by Using Current Digital Media Tools
The way you get your brand across is projecting your personality – who you ARE – in every aspect of your business. What your web page looks like, the wording, the inclusionof quotes or not, graphics, the way you handle your customers, how well you deliverproducts, promises and services. You products and your style.
— Susan Dunn, What is Branding and Why Do You Want It?
Ten Tips on Branding Your Website
1. Make sure your domain name is easily identifiable and
promotes your company
2. Understand your website’s/company’s personality
3. Clearly define your – U.S.P – Unique Selling Proposition
4. Create a ‘search engine friendly’ Home Page. Avoid a graphic as the home page.
5. Make it easy for your readers/consumers to find information on your site
6. Don’t get hung up with Design/Logos/Colors, but make sure they are aesthically pleasing
7. Create quality content that is credible and updated frequently
8. Allow site visitors to opt-in for e-Newsletters and distribute them frequently
9. Integrate audio, video, photo slide shows and other useful form of user interactivity
10. Always think keywords and search Engines
Here are links to several articles that are useful. There are many others, and I encourage you to post other links via comments.
What is Branding and Why Do You Want It?
http://www.icbs.com/KB/Branding/kb_what-is-branding.htm
By Susan Dunn
Elements to Effective Branding
http://www.bebit.co.jp/english/column/column021.html
Branding Tips – Implementing Branding on your Website
http://www.alteredimpressions.com/Branding/Brand_Better_Website.htm
Search Engine Optimization – Keyword Phases
http://www.alteredimpressions.com/SEO/SEO_Keywords.htm
Shattering the Branding Myths
by Diane Hughes
http://www.marketingsource.com/articles/view/1466
Social Bookmarking Helps Users Organize and Share Favorite Content
By Ellyn Angelotti,Interactivity Editor
http://www.poynter.org/column.asp?id=101&aid=125705
For more digital media links, please visite DigitalMediaCrashCourse.com!
