California Clothier Kicks Off Launch of Thoughtful New Line
(LOS ANGELES – November 5, 2007) – VIPs at the 8th Annual Latin Grammy
Awards will receive a 100 percent organic scoop-neck tee, jerseys and exclusive 100%
Organic Baby tees in their gift bags.
“We’re really proud to share our product at the awards program,” said Sandra Fowler,
who conceived the art and science behind neat brands last year with Co-Founder and
Creative Director Bertis Davis. “What makes it even more special is that we have been
working with our production partner to bring them up to certification standards. Our
work is meaningful because of our brand premise, deeply rooted in our humanity.”
At the 8th Annual Latin Grammy Awards, held at the Mandalay Bay Hotel and Resort in
Las Vegas on November 8th, neat brands is supplying the gifting suite an assortment of
oatmeal and their newest dirty martini-colored, long and short-sleeved unisex tees made
entirely of organic materials and treatments. Products are designed and manufactured by neat brands, a Los Angeles-based company that uses environmentally conscious materials and SKAL certified natural dyes.
Fowler, a classically trained food scientist and economist, has a distinguished career in
marketing, brand and category management at YUM! Brands (formerly Tricon
Restaurants International), the Sara Lee Corporation, and most recently, The Starbucks
Coffee Corporation. Bertis Davis has a diverse and successful career in art and structural
design, who has over a decade of experience as a thought provoking photographer,
interactive designer and structural consultant. He is currently an art director for a global
ad agency.
As part of the initial roll out of its proprietary materials constitution and 100% Organic
product line, neat brands also has partnered with the Mexican American Legal Defense
and Educational Fund’s (MALDEF) Public Policy Office. Neat brands will donate a
portion of its proceeds to MALDEF to help the organization’s efforts to pass the
Immigration Reform Act. The organization has been an advocate for immigration reform
and ensuring Fair Trade standards.
Fowler and Davis, who also have develop a neat chef (a robust line of 100% Organic
apparel and incidentals for Fashion Conscientious Foodservice and Hospitality
Institutions), and neat baby (a line of 100% Organic apparel for infants and toddlers), said they have dedicated the past year to finding 100 percent organic materials and treatment methodologies and processes (e.g., stitched, dyed, printed etc) with the same respect for
both the environment and fair treatment of workers.
“This is our passion,” Fowler said, “and Gene and I are committed to fulfilling the
promise that our product is 100% natural.”
For more information, go to www.aneatworld.com or contact Neil Foote, Foote
Communications LLC, neil@neilfoote.com, 214.448.3765.
